Poland is initiating a new campaign aimed at attracting users to its national digital identity platform in an effort to accelerate its growth.
The Ministry of Digital Affairs in Poland [1] reported at the end of July that the [2] mObywatel app has achieved 10 million users, marking a rise of one million since the initiation of its popularization campaign in November. Additionally, over 10 million users are utilizing the app's digital identity feature, mDowód, which represents an increase from 8 million users last year. However, this figure remains less than half of the 22 million users of [3] Poland’s bank-issued electronic identity service mojeID. The digital ID campaign [4] which is supported by the European Union aims to promote the latest features of the mObywatel app and attract more users from Poland's 38 million population, [5] as reported by tech news portal GSM Online.
Poland’s digital strategy anticipates that the platform will reach 20 million users by 2035. To meet this goal, the government has been swiftly incorporating new services into the app. In July 2025 it was announced by [6] Deputy Prime Minister Krzysztof Gawkowski that 18 services [7] had been added according to Money.pl. The mStłuczka [8] service is in development enabling Polish citizens to report minor traffic accidents. Additionally, the country is piloting [9] an electronic payments feature that would permit residents to pay official fees at no cost.
The mObywatel app claims it will simplify access to public documents and services. In 2023, Poland granted digital ID documents [10] the same legal status as their physical counterparts. Krzysztof Klimczak [11] who is the co-founder of Authologic said, “We are operating in accordance with our previously established plan. As we mentioned many times, our goal is to provide all digital online identity verification methods from all countries in the world in one API. Each month we are closer to this goal.” In February 2023, the European Commission released the initial [12] version of guidelines for the implementation of the European Digital Identity Wallet. This wallet is set to include information such as nationality, age, marital status, residence address, as well as diplomas, qualifications, and professional licenses, all of which will be recognized throughout the European Union.
Jarosław Sygitowicz [13] who is the co-founder of Authologic said, “Operationally, at least one electronic identification system will be created in each country. On the scale of the EU, these will be dozens of wallets from different countries, but operating in one ecosystem. This solution will have a huge positive impact on the development and availability of digital services.” The law regarding the equal status of electronic documents and traditional ones within the mObywatel app [14] was approved by Polish MPs on March 9. Subsequently, the Senate proposed several amendments, which the Sejm reviewed on May 26. The law was signed by the President of Poland on June 14.
During efforts to promote the current 2.0 version of the app, the government is simultaneously working on a new mObywatel 3.0 application designed for the European Digital Identity Wallet, [15] as stated by Pavol Hrina, co-founder of the digital identity community DIForum. “This parallel approach reduces transition risks and guarantees service continuity as Poland targets full eIDAS 2.0 compliance by 2026.” However, Wojciech Klicki, [16] a privacy lawyer with the Panoptykon Foundation, cautioned against incorporating [17] features that might be perceived as intrusive, specifically highlighting the registration of individuals' locations without their explicit consent. He emphasized that making the applications open source could facilitate independent examination, and suggested incorporating a feature that allows citizens to see which data had been accessed by other government departments, thereby enhancing personal control over their information.